A local non-profit is raising money so children who would not receive anything for the holidays can open something of their own. United Way of Bucks County will be taking donations for their annual Holiday Gift Card Drive beginning Wednesday, November 14th.

UWBucks Director of Community and Volunteer Engagement Danielle Bush says this mission serves a slightly different purpose than other drives like Toys For Tots.

“Those toy drives are focused on younger children and older kids aren’t interested in a doll or a Matchbox car,” Bush said. “They want something else, maybe a gift card to H&M, J.C. Penny, Target, or Walmart.”

The chance to go out and buy something for themselves also offers underprivileged youth an escape. The holidays can be just as cheerful for some as it is a reminder of unfortunate circumstances for others.

“It empowers them to get something they want and then they can also forget about their situation at home, too,” Bush added. “We depend on the community and as long as the donations come in, we try to support every child that is on our list.”

Each child will be given $30 in gift cards so they can feel some warmth during the holidays.
Last year’s drive served just shy of 1,000 Bucks children, and this year’s demand is expected to exceed that number. Donations must be made before December 14th.

Bush recommends donors give gift cards for popular locations for teens and older children like Barnes & Noble, Starbucks, clothing shops, or other large retailers. The UW Bucks website has more information and suggestions for anyone looking to donate.

UWBucks allows three methods of donating for contributors. First, people can bring gift cards in person to United Way of Bucks County, 413 Hood Blvd. in Fairless Hills 19030. People who may live further away may mail in a check to the same address with “Gift Card Drive” on the memo line or they can visit www.uwbucks.org/giftcarddrive and donate online.