Just do it, Nike, just do something stupid.
The national sports gear manufacturer — for some unknown advertising rationale just gave a three-year contract to Colin Kaepernick, its new spokesperson for the “just do it” theme.
You remember free agent Kaepernick, who played for the San Francisco 49ers from 2011 to 2016, the one who chose to kneel during the playing of the national anthem at the start of football games. The quarterback’s rationale was a protest against “racial injustice and police brutality,” he said.
But his strange position on the field breathed life into the angry fans and ignited renewed reverence for the national anthem and the flag that symbolizes our many freedoms – freedoms enjoyed by Kaepernick, too. Nike’s action rekindled the anger many fans felt for the “athletes taking a knee.”
The whole thing is nothing more than a Nike PR ploy that may backfire on them.
Actually, I saw a few TV news clips of Nike sneakers being tossed into backyard fireplaces. Imagine that.
So, Nike sided with Kaepernick’s misguided action. The corporation is attempting to position themselves as so very “innocent” of oppression and racial injustice. They’re making a statement: We’re with you, Colin.
But this PR campaign won’t go down easy and is likely to backfire on the gang of skewed thinkers.